a well-groomed witness
Last week, I attended a webinar presented by Stevee Ashlock of The Trial Experts. The webinar, entitled “Credibility is Believability: Success in the Courtroom,” offered practical, nitty-gritty tips on how to be an effective expert witness. Ashlock shared advice about how to dress for the courtroom, use posture and gestures to enhance believability, answer questions (particularly tough or ambiguous ones), present evidence and state opinions.
Throughout the webinar—and for the past week—I have been thinking about how much work it takes just to persuade people to believe you. No matter how impressive your credential or squeaky-clean your professional record, you have to fight for every fact and opinion. The problem is, many of the rules for effective presentation are unwritten, unspoken and unknown (at least consciously) to the average person.
For example, Ashlock described an upright, straight posture as “non-committal.” She advised attendees to sit up straight and tall anytime lawyers probe outside their areas of expertise or when cross-examinations get a little nasty. Remember the old playground sing-song: “I am rubber. You are glue. Whatever you say bounces off me and sticks to you.” Sit up tall in court and you have the grown-up (and more serious) version. Of course, I do not mean to diminish the seriousness of cross-examination.
By contrast, leaning forward indicates “persuasion.” Expert witnesses should lean forward when offering an opinion or stating a crucial fact.
Since attending the seminar, I have paid attention to when I or others lean forward. Every time I do it, I feel as though I am “owning” my words—whether persuading my husband that we really ought to order take-out or whispering to him about a weirdo at the next library table.
But I cannot be sure if knowing about these two postures has influenced how I use them. Maybe the webinar planted the seed. Maybe I did not always lean forward like this or sit up tall to deflect someone else’s ideas. In fact, I know that I have always felt like I was owning my ideas when I sat up tall—not deflecting someone else or refusing to commit. I associated a straight posture with pride and confidence. Then again, maybe pride and confidence are precisely why the straight posture deflects an aggressive cross-examination.
Un-Groomed Witnesses
All of this has me thinking about “formulas” for credibility and believability. If a formula of gestures, postures, attire and demeanor really does exist, what about all the “un-groomed” witnesses out there who come off a little rough around the edges? What about those who operate in a particular subculture with different signifiers for credibility? Who decided on all the “rules” for believability and credibility in the first place?
Granted, people tend to demand higher standards for expert witnesses than for regular, everyday people. But still, it seems that “everyday” people stand at a significant disadvantage when it comes to believability on the witness stand (both the literal stand in a courtroom and a figurative one in everyday life). In a world where even experts have to attend webinars and classes to groom themselves for the stand, what chances do non-experts have with the jury?
Likewise, if credibility can be codified into a series of gestures and postures, does that make it harder to sniff out inaccurate information (or even outright lies)? It reminds me a little of a crime expose program I saw recently. Reporters caught counterfeiters on tape in a “To Catch a Predator”-style bust. After all the counterfeiters had been carted off to jail, the reporters showed step-by-step how counterfeiters created fake U.S. currency. However, the show host admitted to leaving out key steps; he did not want to give viewers a free course in “Fake Money 101.”
When witnesses know the “rules” for credibility, can they exploit them? If so, how convincing will their currency look?



